Recall conversion up from 42% → 71% in 90 days. Hit OEM bonus tier missed for two years.
“Herald calls customers about open recalls before service even thinks to. We're hitting OEM bonus tiers we missed for two years. The data was always there — we just couldn't act on it.”
Before
Manual recall outreach — service writer pulled NHTSA + OEM data weekly, called customers when she had time
Recall conversion stuck at 42% (vs Hyundai target of 65%)
Bonus tier missed for two consecutive years
Customer survey scores below OEM target on the "ease of scheduling" question
After
NHTSA + OEM feeds polled hourly; open recalls surface on every customer + vehicle record
Herald proactively calls customers about open recalls when scheduling other service
Recall conversion 71% in 90 days — past Hyundai's 65% target
Hit OEM bonus tier ($28k bonus) for first time in 3 years
The numbers
Recall conversion
42% → 71%
in 90 days
OEM bonus tier
Hit
$28k · first in 3 years
Survey: "ease of scheduling"
7.2 → 9.1
out of 10
President's Award streak
3 years
continuing
EV sales (Ioniq line)
+34%
YoY · specialist staff
Service-customer NPS
67 → 81
industry: 32
After-hours service calls
0 → 18 / mo
Herald books them
Time to migrate
5 days
parallel-run with old DMS
Illustrative scenario, modeled on founding-cohort inputs — dealer names and figures show how the platform behaves at this profile, not a named customer's audited results. Run your own numbers on the ROI calculator.
Time to live
5 days — recall data integration was the longest pole
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